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The rise of Gen Z | Ageing Australia

the Aged Care Today magazine featured articles

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Featured articles from our Aged Care Today magazine authored by our Ageing Australia team and specialists within the aged care sector.

The rise of Gen Z

Younger workers thriving in the sector

A wave of passionate generation Z (Gen Z) professionals are entering the aged care sector with some stepping into management roles, proving the sector can attract a younger workforce.

Aged care worker Brianna Browne began her career in the sector at just 17 years old after leaving a job in real estate.

“Straight out of school, I did my Certificate IV in real estate,” she says. “But I didn’t enjoy it. I wanted to be in a role where I could care for people and build real human connections, so I gave aged care a shot and I absolutely loved it from day one,” she says.

According to the Aged Care Worker Survey 2024, conducted in December last year, the average worker is 47 years old, most are female, and many have been in the sector for decades. But we are hearing more and more stories of young people choosing a career in aged care because they want to make a difference in the lives of others. This is consistent with reports Gen Z are seeking altruistic careers and purpose-driven work.

“There is an incredible amount of ambition and talent among the next generation of aged care professionals,” says Tom Symondson, CEO of Ageing Australia. “This is a sector where you can build a meaningful, rewarding career while making a real difference in people’s lives. Aged care isn’t just a great place to work, it’s a place to grow and lead.”

Brianna’s story

Since joining Harbison Retirement Living Village in 2022 as a personal care worker, Brianna has moved into a management role as Deputy Personal Care Manager. Now, she is a winner in the 2025 Ageing Australia You Are ACE! Awards in the Rising Star category. She was recognised for her rapid career progression and the impact she has already made at the not-for-profit provider in the Southern Highlands of New South Wales.

In her work, Brianna ensures residents receive high-quality care while mentoring staff and helping to foster a collaborative, values-driven culture, she says. “I’m the youngest person in a leadership role at Harbison,” she says. “Some of the people I manage are three times my age. But age doesn’t define capability. If you show up with heart and commitment, people respect that.”

For Brianna, being present is non-negotiable. Every morning she does a walk-through, greeting staff, checking in and offering help. “I don’t want to just sit in an office,” she says. “I want my team to feel supported. I want them to know I’m here, I see them, and I’ve got their back.”

That mindset has made a tangible difference. One staff member recently approached her with a goal to move into an admissions role. Brianna arranged shadowing time and off-floor support. “She told me she felt heard and believed in. That’s what leadership should be about,” says Brianna.

Now planning to begin a diploma in leadership and management, Brianna has long-term ambitions to become a general manager in aged care. “The Ageing Australia award means so much to me,” she says. “It shows that passion, dedication and the willingness to learn are valued. It motivates me to keep striving for excellence and to help others do the same.”

Ageing Australia

Aged Care Today magazine, Spring 2025, pg 65
Workforce & Training
L-R: Brianna Browne with Alistar Chalmers, Breannan Ciantar, Hephner the Alpaca and Susan Love.
L-R: Brianna Browne with Alistar Chalmers, Breannan Ciantar, Hephner the Alpaca and Susan Love.

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