Featured articles from our Aged Care Today magazine authored by our Ageing Australia team and specialists within the aged care sector.
Across Australia, aged care providers along with residents and their families voiced their appreciation with heartfelt messages of thanks.
Providers hosted morning and afternoon teas and lunches, or marked the day with gifts to staff, while at Calvary in regional Victoria a #thanksforcaring message board saw heartfelt notes of thanks posted from residents and families.
For the Aged & Community Care Providers Association (ACCPA), it was an opportunity to continue to change the narrative about the aged care services industry, by promoting numerous good news stories through various media channels.
We were also active in the media in other ways, with a live broadcast on ABC Radio Perth’s Afternoons program where ACCPA State Manager WA Liz Behjat joined ABC’s Michael Tetlow to shine a light on the people behind the scenes in aged care.
The broadcast included a panel forum which discussed the range of roles played by aged care workers as well as other pressing issues facing the industry.
ACCPA CEO Tom Symondson decided to mark the day by staying in his local community of Bendigo where he visited six local aged care communities – Benetas Kangaroo Flat, Bupa Bendigo, Uniting AgeWell Strath-haven Community, Calvary Mirridong, mecwacare Flora Hill and Bendigo Health Golden Oaks Nursing Home – to show his support.
“Aged Care Employee Day has become an important date in our calendar and reminds us of the caring and professional work of our aged care staff,” said ACCPA CEO Tom Symondson.
“They’re the backbone, the people who support our elders every day, and make the lives of older Australians better.
“Be they managers, personal carers, nurses, kitchen and laundry staff, diversion therapy staff, allied health professionals, administrators, gardeners or volunteers they have all worked above and beyond the call of duty to keep our older Australians cared for and safe.”
Overall, ACCPA’s media activity for the day reached 2.12 million people in Australia via broadcast, print and online media, including television coverage.
We received 165 ‘thanks for caring’ messages, made up of 78 videos and 87 written messages from members, associate partners, government and the wider community, some of which we shared on our social media accounts.
Our social media activity generated over 14,000 impressions across LinkedIn, Facebook and X and there were more than 11,000 visits to the ACCPA website.
Linda Baraciolli, Aged Care Today Editor and Communications Advisor,
ACCPA
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