Featured articles from our Aged Care Today magazine authored by our Ageing Australia team and specialists within the aged care sector.
Aged Care Employee Day, on 7 August, presented a special occasion to honour the unsung heroes of aged and community care and to reflect on the future direction of the sector.
Members once again threw their support behind the day by attending ACCPA events, holding their own celebrations and showing appreciation by sharing videos and photographs to social channels using the #ThanksforCaring hashtag.
This important annual event not only boosts morale but also reinforces the importance of aged and community care roles.
Focusing on a culture of respect and appreciation and sharing our collective achievements with the wider community is key to ensuring aged care workers feel valued and motivated.
Our marketing and communications team has been busy on many fronts including leading Aged Care Employee Day, which for the first time included the ACCPA Excellence Awards.
Congratulations to the 15 category winners who were among 48 finalists for the ACCPA Excellence Awards. I understand the judging panels had a difficult time choosing the winners from the many high quality and deserving nominations.
These winners were selected from more than 460 nominations received as part of our industry recognition program, ‘You are ACE!’.
The Excellence Awards celebrated individuals, teams, and organisations that have been going above and beyond in achieving excellence in aged care.
It has been heartwarming to see ACCPA state managers presenting certificates to proud finalists across the country and reading about their wonderful stories.
The innovation of finalists and winners has highlighted their dedication and exceptional contributions.
It is through their hard work and dedication that they have set a benchmark for others to follow while making a significant impact on the lives of the older Australians they serve.
ACCPA’s media team has been identifying and promoting these and other good news stories about sector workers and their achievements to share with targeted media around the country.
Our stories call out ageism, while highlighting innovation and great teamwork. They are part of a renewed effort to transform and enhance the public perception of our sector through proactive storytelling.
This positive media strategy is working to balance the narrative, showcasing the compassionate care provided daily to older Australians.
From the exemplary work of aged care workers responding to a bushfire emergency to dedicated nurses at varied career stages, these good news stories have shone a positive light on our sector and the people at the heart of it.
Another important element of good news stories has been to promote aged care careers specifically in areas of key workforce shortages such as nursing and direct care workers.
As we look to the years ahead, it’s important to keep acknowledging and celebrating our sector leaders and the team members who so tirelessly provide outstanding care for the people they serve.
Dr Graeme Blackman AO FTSE FAICD
Chairman, ACCPA
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